Blatant male demographic targeting

condom fit car ad

Seeing something like this in Kings Cross usually wouldn’t draw any attention. But I am particularly wary of marketing that is so overtly male targeted I had to snap a pic. If you visit the website there is an interactive video game, where you get to find out which condom is right for you (if you needed help in that area?). Unfortunately the questions asked and resulting sizing suggestion just doesn’t make sense. If you choose the hipster option, you must like small, tight fitting condoms for example. If you choose the sporty girl, you want a condom with a “large reservoir” at the tip. Go figure.