Archive for Marketing Excellence

Russia wants change before Olympics

In time for the upcoming 2014 Sochi Winter Olympics, the Russian Olympic Committee has started the Olympic Change project that asks its participants to submit an innovative idea for a chance to win a trip to Sochi. To promote the campaign, subway stations in Moscow have added…

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It’s finally here!

  • Inside the KILL MAG

    Inside the KILL MAG

  • Inside the KILL MAG

    Inside the KILL MAG

  • Inside the KILL MAG

    Inside the KILL MAG

  • Inside the KILL MAG

    Inside the KILL MAG

The first issue of our home-grown KILL MAG has arrived and can now be viewed online. Yay! In our first ever issue we are discussing why it’s important to remain authentic in marketing and how to strip out the cliched marketing lingo. We talk about marketing trends…

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Sharapova’s Sugarpova OR how to take candy from a baby

Ignoring the inherent irony in a sports person peddling lollies, this is definitely smart marketing at work. Taking cheap, readily available sugar treats, repackaging them and slapping a sports star brand on them so you can charge double the price is brilliant. Plus all the…

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The marketing magic of Dolmio’s Italian Meal Base

Although I am not a Michelin star chef (yet), I do know how to cook. That’s why when I saw this packet, I did a double take. This “meal base” is Creamy Mushroom and Bacon Pasta, and all you need to do is add cream,…

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