Strangely pointless: confused campaign message (meat free week)

Meat Free Week campiagn


When the entire point of your organisation is discounted in the opening line of your own campaign, you should start to wonder whether you have chosen the right approach.

“Voiceless is an independent, non-profit think tank focused on raising awareness of animals suffering in factory farming and the kangaroo industry in Australia” – taken from their website

The approach here is to goad you into not eating meat for one week. The only problem is that they acknowledge that it would be really difficult and that after this week they know Australians will go back to eating half a kilo of cow each week. Must be a bit depressing to run an expensive yet ultimately defeatist campaign… or for more info.