Tag archive for branding

Less waste, more design for junk food

Is this the future of junk food packaging? Admittedly, this looks way more stylish than the greasy McDonald’s brown bag! (via <a href="http://www impuissance viagra naturel.fastcoexist.com/3021141/this-new-fast-food-packaging-system-makes-eating-junk-easier-but-also-less-wasteful?partner=newsletter#4″>FastCoExist)

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Sharapova’s Sugarpova OR how to take candy from a baby

Ignoring the inherent irony in a sports person peddling lollies, this is definitely smart marketing at work. Taking cheap, readily available sugar treats, repackaging them and slapping a sports star brand on them so you can charge double the price is brilliant. Plus all the…

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The marketing magic of Dolmio’s Italian Meal Base

Although I am not a Michelin star chef (yet), I do know how to cook. That’s why when I saw this packet, I did a double take. This “meal base” is Creamy Mushroom and Bacon Pasta, and all you need to do is add cream,…

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Santa Barbara themed restaurant with horrible branding and positioning

New restaurant just opened under the iconic Coke Sign in Kings Cross, Sydney. A purely goe-locatory tragedy. Previous tenants The Piano Room absconded owing some 300 grand to creditors. This gaudy, faux (I hope) eatery could not have chosen a worse theme for the area. Bad marketing…

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