Tag archive for food

The marketing magic of Dolmio’s Italian Meal Base

Although I am not a Michelin star chef (yet), I do know how to cook. That’s why when I saw this packet, I did a double take. This “meal base” is Creamy Mushroom and Bacon Pasta, and all you need to do is add cream,…

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Strangely pointless: confused campaign message (meat free week)

  When the entire point of your organisation is discounted in the opening line of your own campaign, you should start to wonder whether you have chosen the right approach. “Voiceless is an independent, non-profit think tank focused on raising awareness of animals suffering in…

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