Apple’s Black Friday emails (2007-2013)

Apple’s most exciting sale of the year (hmm) as seen through their Black Friday marketing emails over the past 7 years. While it’s interesting to see the product portfolio change reflected in the design of the emails during 2007-2009, the 2012-2013 emails are marked by the surprisingly flat look, have their focus on one product only and ta-dam use identical concepts and colour schemes. Is this the end of marketing innovation for Apple? Stay tuned…

2007

apple-black-friday-2012

2008

apple-black-friday-email-2008

2009

apple-black-friday-2009

2010

apple-black-friday-2010

2011

apple-black-friday-deal-2011

2012

apple-black-friday-email-2012

2013 (looks strangely familiar)

apple-black-friday-email-2013